É um pássaro, é um avião....não! São 'pessoas" sobrevoando New York!

E se vc por acaso olhasse pro céu e enxergasse pessoas voando sobre o alto das pontes e prédios?? Seria fantástico não?? Pois bem, esta ação de marketing feita pela Chronicles usou da "ilusão" para criar esta sensação nos nova iorquinos! Ficou bacana, não?



To market the soon-to-be-released coming of age superpowers story Chronicle, Fox hired viral marketing agency Thinkmodo to deliver a campaign. Three human shaped RC planes were flown around New York City, Lots of fun.
"Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few "flying people" sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ."