Um viral incrível com mais de 2,1 milhões de views. Não é para menos, pois deu um trabalho danado. A partir de mais de 5 mil fotos, 873 fotos foram selecionadas para serem apresentadas no vídeo de um minuto da AlmapBBDO, criado para o cliente Getty Images, líder mundial em banco de dados para criação e distribuição de conteúdo. A propósito, todas as fotos apresentadas no filme, 15 fotos por segundo diga-se de passagem, fazem parte do banco de dados da Getty Images. Ao vê-las você observará que trata-se dos momentos principais de nossas vidas, aquilo que é essencial: nossas relações familiares. E lógico, todas as fases da nossa vida, desde o amor, os filhos, netos,
Mais detalhes sobre este excepcional vídeo:
Copywriter Sophie Schoenburg and art director Marcos Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted. The film was directed by Cisma, via Paranoid BR, along with Marcos Kotlhar, the art director at the agency.
For this creation team, the purpose was to adhere to the concept that Getty Images has so many images that anybody is capable of telling any story they want by only using their archives. In the film "Do amor ao Bingo em 873 imagens" [From love to Bingo in 873 images], a storyteller in the corner of the screen describes the images used. The Getty Images logo appears at the end of the story, but the storyteller continues to turn until reaching the exact number of images in the Getty Images archive.
Credits -- Film
Advertiser: Getty Images
Title: From love to bingo in 873 images
Product: Getty Images
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira
Editor / Assembler: Marcos Kotlhar, Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões